Curriculum Vitae

WORK EXPERIENCE

Principal Product Strategy & Operations Design Strategist → Innovision EQ, New York, New York, 2023-Present

• Product Enablement: Partner with SMBs to deploy agile transformations and data-driven product strategies, focusing on AI/ML integration and process redesign.

• Design Thinking Architecture: Provide end-to-end service design and content strategy to streamline product-to-market pipelines across diverse industries.

VP, Digital Strategy & Product Operations Lead → Citibank, New York, New York, 2018-2024

• Strategic Roadmap & Budget: Directed the strategic planning and CX development for high-growth domains (Acquisitions, Payments, Generative AI), managing annual strategic budget to align product delivery with enterprise OKRs.

• Operating Model Transformation: Architected and executed a new organizational model, merging Journey Owner and PMT roles into a unified Digital Product Manager framework; standardized agile best practices to increase delivery velocity across the consumer bank.

• Product Strategy CoE: Established an internal product strategy "Center of Excellence" that eliminated $8M in annual external consultancy spend while standardizing discovery, ideation, and prototyping phases for 100+ projects.

• Business Impact & CX Optimization: Redesigned Servicing CX through data-driven behavioral design, resulting in a 300K decrease in monthly agent calls and $1.8M in monthly operating cost savings.

• Data-Driven Product Culture: Accelerated evidence-based decision-making by implementing a multivariate testing campaign that increased A/B testing frequency by 50% across core product teams.

• AI & Emerging Tech Strategy: Led cross-domain exploration of LLMs and Generative AI applications to personalize the customer journey and automate conversational design workflows.

Communications Consultant → Dale Carnegie Trainings, New York, New York, 2017–2018

• Evaluated and identified social gaps and client needs based on Dale Carnegie Methodology.

• Facilitated large group workshops on communications, leadership, and emotional intelligence.

• Led interactive coaching sessions, enhancing participant performance.

• Educated professionals across industries, leveraging exceptional communication skills.

• Awarded the Dale Carnegie Highest Award for Achievement by peers.

Founder, Lead Content Design → Western Vision Consulting, Saint-Petersburg, Russia, 2013–2017

• Developed foundational expertise in stakeholder management, executive-level facilitation, and organizational psychology, providing the strategic framework for later large-scale digital transformations.

• Trained IKEA Russia’s top management, addressing leadership and cultural challenges.

• Increased St. Petersburg International Economic Forum attendance by 26% through sales training.

SMO Specialist → Saint-Petersburg International Economic Forum, Saint-Petersburg, Russia 2010-2014

• Increased SMO presence from 0 to hundreds of thousands of followers across Twitter, Facebook, Instagram, YouTube and other channels.

Education

Master of Arts, Russian Literature, Ohio State University – 2010

Master of Arts in Teaching, Secondary Education, Wayne State University – 2005 (half completed)

Bachelor of Arts, English Literature & Creative Writing, University of Illinois at Chicago – 2003

Certificates

Figma Master Course, SaaS Design, Fairbanks, Alaska

Business Consulting, Association for Talent Development, Alexandria, Virginia

Digital Media Arts, Specs Howard School of Media Arts, Southfield, Michigan

Skills

Figma | inVision | Google Stitch | Relume | Dovetail | Mural | Adobe Creative Suite | Adobe Test & Learn | Jira

Confluence | Final Cut Pro | Avid | SquareSpace | WordPress | Adobe DreamWeaver | Degreed | Microsoft Office Suite

Recreational Pursuits

Regularly performing, recording and composing rock guitarist and bandleader

Published children’s book author

Documentary Filmmaker

Languages

Fluent in English, Russian and Serbo-Croatian