Operating Model Transformation

Objective & Scope

As the final phase of our agile transformation, it is necessary to fuse the legacy roles of Journey Owner and Technical Product Manager into the unified role of Digital Product Manager. As each has complimentary skills to one another, and represents two sides of the same coin, existing knowledge gaps must be closed, enabling them to deliver results and grow their skillset to parity with digital industry standards in our updated operating model.

Discovery

Having researched the profiles of Digital Product managers from industry leaders including Google, Apple, Meta and others, including leading fintech organizations, we have crafted DPM Profile that is definitively representative of a cutting edge digital organization. Our assessment includes skills that we have allocated into four categories:

  • Strategy

  • Define

  • Deliver

  • Evolve & Maintain

A phased, data-informed implementation plan providing formal training designed, developed, and facilitated by SMEs and cognitive learning professionals will deliver theoretical upskilling enforced by practical application to provide the education, exposure and experience required for our organization to reach agile maturity. All training modules will be captured and included a learning pathway in Degreed, our newly acquired social learning platform.

Design Recommendations

While legacy Journey Owners were traditionally responsible for business-oriented skills, Technical Product Managers handled tech skills, and vice versa

By filling the skills gaps that each team member has, we bring them to parity with industry standards as world class Digital Product Managers

The result is a shift in our PMs’ mindset, enabling new capabilities and an evolution in culture that defines success

Employee surveys revealed heat maps of gap levels, which were prioritized for phased delivery of upskilling and training workshops

Multiple workshops were designed by SMEs, delivered over the course of six months based on skills gap priorities, and recorded for future onboarding

All training workshops were captured on video and archived in our social learning platform Degreed for future onboarding purposes

Previous

Data-Driven Decisioning
Next

pm2pm Knowledge Sharing